Fall is just around the corner. September has some exciting holidays and events that can inspire your social media calendar and provide an opportunity to engage with your community.

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This article explores the importance of sales funnel optimization, the connection between marketing analytics and sales funnel optimization, and how to effectively leverage marketing analytics to optimize the sales funnel.

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What is social CRM?

Social CRM is an extension of traditional CRM (customer relationship management), specifically focused on leveraging social media platforms and online communities in order to manage and nurture customer relationships.

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The benefits of social CRM are many. For example, social CRM software lets brands…

• Provide faster customer service
• Practice social listening
• Integrate sales, marketing, and customer service teams
• Control and improve your brand reputation
• Share content and engage with existing clients and prospects

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Social CRM also allows businesses to gather valuable customer data and provide personalized customer service experiences. Basically, everything you need to practice social selling effectively. What’s not to love?!

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Social CRM also allows businesses to gather valuable customer data and provide personalized customer service experiences. Basically, everything you need to practice social selling effectively. What’s not to love?!

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Social customer relationship management software will typically help you measure the following important metrics:

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Put all your insights to work to really create targeted and personalized content. With the help of that juicy data you’ve collected with your social media CRM platform, you’ll be able to tailor your marketing campaigns to match individual preferences and interests.

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Traditional CRM vs. social CRM

Traditional CRM primarily revolves around managing customer data and interactions through offline channels like phone calls and emails. Social CRM, on the other hand, includes social media platforms.

• Provide faster customer service
• Practice social listening
• Integrate sales, marketing, and customer service teams
• Control and improve your brand reputation
• Share content and engage with existing clients and prospects